Digital Marketing Executive

DCBL is a thriving Debt Recovery and High Court Enforcement Business in Runcorn, Cheshire. We’re searching for a skilled Digital Marketing Executive with a strong knowledge of WordPress & GA4 to join our dynamic team.

The ideal candidate will have a passion for creating engaging digital marketing materials, optimizing landing pages, and enhancing user experience. Although the role will not be SEO-focused, basic knowledge of SEO is required. Familiarity with Google Ads is preferred but not mandatory.

What’s On Offer?

• Competitive salary between £25,000 to £30,000 (depending on experience)
• 30 days Annual Leave (including Bank Holidays and your birthday off)
• Working hours: Monday-Thursday 9 am – 5 pm, Friday 9 am-4 pm
• Dress Down Fridays
• Free breakfast on alternate Fridays
• Free Parking
• Employee Assistance Programme
• Newly refurbished offices
• Social Events
• Free tea & coffee making facilities
• Genuine career progression

Key Responsibilities:

Website Development

• Assisting in the creation & maintenance of engaging landing pages and digital marketing materials using WordPress (required).
• Utilize PHP and JavaScript to customize and enhance website functionality (preferable).
• Collaborate with the design team to ensure visually appealing and user-friendly designs.

Conversion Rate Optimisation:

• Conduct split tests on landing pages to improve conversion rates.
• Analyse GA4 data and identify areas for improvement in conversion funnels.
• Implement A/B & multivariate tests to optimise user experience and drive conversions.

SEO Support:

• Apply basic SEO principles to ensure website content and structure are search engine friendly.
• Collaborate with the SEO team to implement on-page optimisation techniques.

Performance Tracking and Reporting:

• Monitor KPIs and provide regular reports on website performance.
• Analyse data from various sources, including GA4, to identify trends and opportunities for optimisation.

Collaborative Approach:

• Work closely with the marketing team to align digital marketing strategies with overall marketing goals.
• Collaborate with cross-functional teams to ensure seamless integration of marketing campaigns and initiatives.

Required Experience/Skillset:

• Proven experience in digital marketing with a strong emphasis on WordPress & Elementor page development.
• Familiarity with split testing methodologies and conversion rate optimisation techniques.
• Basic understanding of SEO principles and best practices.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent attention to detail and a creative mindset.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Effective communication and teamwork skills.
• Knowledge of Google Ads is preferred, but not required.
• Knowledge of PHP and JavaScript for customisation and enhancement of website functionalities is preferred, but not required.

Note: This is a full-time position based in Runcorn, Cheshire. The role is office-based and not does not facilitate remote or hybrid working.

To apply, please submit your CV and a cover letter highlighting your relevant experience and skills to recruitment@dcbltd.com